Technology
Innovative design, latest technology, materials and manufacturing processes deliver technically superior components that deliver the ultimate performance that our consumers demand at a competitive price.
Our history in the sport and innovation in design and manufacturing is important to us. We’re proud that we constantly invest in our products and range to ensure that we provide the best components for our enthusiastic customers and it is this investment that has ensured we stay ahead of others developing industry leading components that you, our customers, demand. We invest heavily in research and development, using the very latest cutting edge technologies to develop and deliver you the best products possible, including.
We don’t simply sponsor world-class teams and athletes, we work extremely closely with them and use their expertise and feedback to help us develop the next range of products. This, combined with our passionate commitment to innovative design, research and development, materials and manufacturing processes, ensures we deliver technically superior components that deliver the ultimate performance that riders demand, and all at competitive prices.
